Marketing Tips For Cannabis Companies

We did an exhaustive search of social media news feeds in order to analyze the ways that social media marketing is being used in order to promote their services and products as well as promote their brands. Although hearing about social media success stories it great, it is also very useful to learn from others’ mistakes. The following are some of the biggest social media marketing mistakes being made by cannabis companies.

Putting All Of Their Marketing Eggs In One Basket

Many cannabis companies focus all of their efforts and attention on one social media platform like just Instagram or Facebook. Although that may appear to save time and require fewer social media marketing demands on the staff, this strategy actually has very high risks. For example, if you only focus on a Facebook page, just one random complaint from a customer or false move could end up triggering a shutdown of your Page and all of a sudden your only social media presence and all of your followers are wiped out. Yes, it may be possible to get your page back, but in the meantime how will you continue marketing online if you don’t have another social media presence?

The opposite side of having just one social media presence is having a presence everywhere. Although it is a good social media marketing strategy to have your brand name spread across many networks, a better approach is focusing on just a couple of them as your main traffic drivers and brand builders and using the others as gateways that lead to your major ones.

Failing To Use and Engage With Followers

So you have your social media accounts set up and some of the popular large social networks in addition to cannabis ones. That’s great, but are you actually using them? Having a social presence for your brand is a good first start, but if you fail to apply best practices on each of the social networks that you have joined it is just a waste of your resources and you won’t be able to reap the marketing benefits from them.

Even companies on tight budgets can still apply a couple of savvy streamlining techniques and utilize the free versions of some of the finest social medial management tools that are available in order to more from their social media presence on the major social networks. Instagram can be a big helps as it’s a far more visual medium and a lot of people find this works well for their brands. If you’re looking for more Instagram followers, Vibbi can be a huge benefit and really help you to get more followers and likes for your images.

Auto Tweeting from Instagram or Facebook

Although it might seem convenient and easy, auto tweeting isn’t the best way to get your social media marketing streamlined. For starters, Twitter can often be a broader-reaching social media platform compared to Instagram, Pinterest or Facebook, and can be better at relationship building to assist you with growing your business and brand. Also, in the beginning Twitter might have been a social network that was more text-oriented, but now Twitter polls, video, illustrations and photos can also be used, which makes feeds much more dynamic to help attract more retweets and attention.

When you auto tweeting from Facebook, it results in your tweets being filled with tweets that are text-only that cut off mid-sentence. Also the Facebook short URLs send the message of being boring and lazy. When you auto tweet from Instagram, you are unable to leverage all of those interesting visuals contained in your Instagram feed. That is a big waste? Instead, repurpose your Instagram and Facebook content by following Twitter’s best practices so that your videos and visuals reach a broader audience.

Lacks Links

Links can potentially drive a lot of traffic. Instagram doesn’t allow links. However, on all of the other social media platforms, failing to leverage social media posts for driving traffic to your most important web pages (not just your home page) means you are missing out on a lot of social media marketing’s power. You don’t need to have a link in each post you create, however we have seen some events and companies that never have a link included in their Facebook Page posts or tweets. They are missing out on many opportunities for sending people to an event registration page or product page.

Keep in mind that not every link is equal. As previously mentioned, you don’t want to send everybody to your home page every time. They can get lost there, and particularly when they are using their mobile devices. Think about where you can send visitors that will help to strengthen your connection with them and that they can access easily from their mobile devices. You might want visitors to watch a video, participate in a short poll, sign up for your email list, etc. Social media news feeds move so fast these days, that if you don’t add links to your posts, this will result in your followers (and their friends and followers) just tapping a like button and then moving on rather than making a more meaningful connection with you.

Forgetting to Post Important Messages

So many cannabis companies fail to post on a regular basis information such as who the company is, what they do, and having a clear call to action included to help encourage interaction. We have seen social media feeds of some companies where they never remember to post anything that explains their business briefly or showcases their services or products to their followers. Some companies become so consumed with attempting to get viral content created that they no longer address their business goals within their company’s social media news feeds.

You don’t necessarily want to be promoting things and being overly commercial at all times. However, if there isn’t even one post within your feed that helps people understand how you are and what you do that can be understood and shared by others to help promote you, then you will be missing out on some very big social media marketing benefits.

Social media marketing does take a lot of effort and time. It is very important for your social media marketing to come directly from your business goals, and to be aligned with the best practices of each social network. Also make sure it is set up so that puts more reach and power into each tweet and post.

A Different Kind Of Investment

DY: So whats the name of your promotion company?

Mr.Classic: Poison Crush Cannabis, but we arent just a promotion company.

We produce educational videos, post Marijuana related news, do product reviews as well as promotion. I’m just a fan who decided to make what I love into my lifes work.

DY: So can you tell us more about what it is you do exactly on the promotion end ?

Mr.Classic: Well I wanted to do a how to video on growing your own one day but it isnt cheap if you want to do it right. I didnt have the funds to invest in a video I wouldnt be making money from so I decided to figure out who could make money from the video. I hit up some seed banks, light producers soil companies ect. and I got two responses my first day. Peakseedsbc.com, whom I have dealt with prior to this decided to get on board on the condition that I gave a review of their product. Later that day I also got a response from illumitex.com who also was on board to contribute to my video project.  That was when I realized there are a ton of companies out there I could probably do reviews for.

DY: I don’t really understand though, how do you benefit from this ‘work’?

Mr.Classic: Well with those two first affiliations my benefit was trying a new product I had never got to use before and they were both AWESOME. Since then Ive been in contact with several other companies that all want me to test and review their products. A lot of these companies have great stuff that I would be buying anyway but now Im trying it out for free. Also I get a lot of free stuff to try out and when a company sends me more than one of something I either give it away on my facebook page or youtube channel. That keeps my followers active and waiting for more. Its good for me and the companies I work with.

DY: I can definitely see the appeal of that. People like to see results before they invest.

Mr.Classic: Exactly, and thats why we try to deal with only the most high end companies, that way we can show the stuff you really need to see results of before you spend your money on.

DY: So what is your next project?

Mr.Classic: Well we are doing a comparison test of Illumitex LEDs versus their competitors LEDs, same grow conditions, same soil, same seeds, just different lighting. Weve also got a strain review of some Sweet Skunk X Cinderella 99 from Peakseedsbc in the works, after those videos are complete we have a different light company we will be reviewing. you’ll just have to subscribe to our youtube channel to see.

DY: Fair enough, Will do, and I wish Poison Crush Cannabis all the success in the world, thank you for your time.

If youd like to subscribe to ‘Poison Crush TV’ on youtube the channels URL is Cannabis Product Reviews

Contact Mr.Classic about reviewing your product email him at melechalexander@gmail.com

~ Dexter Y. Cannabis Reporter

 

Marijuana Stocks

Cannabis Stock Market

(Good Idea?)

Smart investors can spot trends. They can predict what will happen next and anyone who is paying attention knows that the marijuana industry is booming, expanding, and thriving. In fact, conservative estimates predict that the industry is expected to be worth 21 billion dollars by the end of 2020. Welcome to the Green Rush, where anyone with a bit of foresight and capital can get in on this rapidly growing industry. It should be noted, that not all investments are equal in merit. It is then important for investors to recognize innovative ideas and to capitalize on emerging trends.

Enter: MyDx, Inc. (OTCQB:MYDX) a science and technology company based in San Diego, California, that has created MyDx, the world’s first portable, handheld, chemical analyzer for consumers. Our first sensor, CannaDx, is capable of analyzing cannabis samples for potency and medical viability (cannabinoids, such as THC, and terpenes) and our other sensors, AquaDx, OrganaDx, and AeroDx, are currently being developed by our R&D Team.

Our vision is simple: empower users to Trust and Verify™ what they put into their minds and bodies. Whether that is food, water, air, or cannabis – we believe that everyone should have the right to know exactly what they are consuming. MyDx utilizes electronic nose nanotechnology – allowing our various sensors to detect certain compounds of interest. This information is then relayed to the user’s smart phone using the MyDx App where it is interpreted and explained to the user by our company mascot, MollieCule.

This publicly traded science and technology company is the perfect opportunity for investors looking to purchase marijuana stocks. MyDx is a safer bet than directly investing in the cannabis industry for two reasons: MyDx does not manufacture or handle any marijuana (which is still illegal on the federal level) and because this company isn’t limited to cannabis applications. Our air, water, and food sensors will ensure access to a diverse, robust, and broad market.

Potential cannabis stock investors who believe in the medicinal benefits of cannabis should view MyDx as an ideal investment. In our aim to legitimize cannabis as a medicine, we are working to compile a crowd-sourced and HIPPA-protected database where users can predict how a cannabis sample will make them feel or what symptoms it will relieve.  We believe that this database will serve as the framework for future clinical trials and cannabis research. We are also seeking partnerships with institutions currently evaluating the medicinal qualities of cannabis.

All of this puts MyDx at the forefront of cannabis testing and use – while at the same time not limiting its potential to one market. This makes MyDx an excellent opportunity for investors who have been sitting on the sidelines because they are worried about the perceived volatility and risk associated with the cannabis industry. Health conscious consumers will undoubtedly look to purchase personal analyzers and naturally a market will arise to meet these needs. As of today, MyDx is poised to lead and dominate the personal analyzer market, making it an ideal marijuana stock for investors looking to capitalize on the Green Rush. The lack of regulation among cannabis testing labs and the demand for user operated personal cannabis testing kits ensures that MyDx will have vitality in the cannabis industry and beyond.

Go to our site and take a look at our video. It will explain just how simple and easy it is to use MyDx to test cannabis samples and the MyDx White Paper will explain all of the technical nuance utilized by this innovative device.

Tips to Find Investors for Your New Cannabis Business

An article in High Times talked about how a cannabis business owner can receive investment funding. The article featured the basics on securing funding from outside. If featured five tips you can use to get starting finding investors for your cannabis business. The article stated that there are many investors just dying to get in on the ground floor in the legal marijuana business.

The tips listed in the article is nothing special, however. These tips are no different than any other type of business trying to secure investing of a start-up business. The five tips contain effective strategies and they prove one point. Other than federal prohibition, businesses specializing in cannabis are no different than any other type of business.

The main difference between investing in a cannabis business is it comes with a host of complicated compliance, regulatory and operational issues that are unique to this industry. For example, cannabis businesses face taxation, intellectual property concerns, employment challenges and the need for real property. These issues can cause investors to question if they should invest in these properties and how much they should be willing to invest in this type of business.

The following five tips will help you secure outside funding for your new cannabis business. Continue reading to learn more.

  • Preparation is Key
  • Before you talk to potential investors, you must complete a comprehensive business plan. The business plan should include project costs, financial projections, associated risks and the assessment of the marketplace for the next five years. This information will show investors how you will be using your funding and how the monies will help your business grow. An attorney specializing in the cannabis business is also a must.

    You should work hard to develop and establish a relationship with your attorney to ensure all legal issues are explored before seeking out investors. Investors are much more likely to take your business presentation seriously if you have consulted an attorney and fully understand all of the legal ramifications associated with a cannabis business.

  • The Importance of Your Track Record
  • Investors prefer to invest in a company with a proven track record. They want business owners who have made significant investments of their own, including financial investments and sweat equity.

  • Be Honest
  • Investors are professional business men and women who know a con when they are presented one. This means you cannot sway them with smooth talk. Most investors will only invest once they have received all relevant information and have completed some homework themselves. The worse thing you can do is make an investor feel like he or she cannot trust you.

  • Keep It Simple
  • When you are presenting your proposal, keep it short. You should be able to present your proposal within five minutes. This allows the rest of the appointment time to address any questions and concerns the investor has.

  • Know Your Goals
  • You must know what you want from your company and your investors. By having a clear plan and staying on point, you can ensure your company is successful and your investors will feel safe investing in your company.

    Cormac Reynold writes for Kratom Nation and has written about the cannabis industry for a number of years now.

Cannabis Beverage Company Pot~O~Coffee Prepares to Expand Beyond California

Cannabis Coffee

Hemp CoffeeOptimized Products Group LLC (OPG), one of the largest and fastest growing cannabis infused beverage companies, was pleased to be interviewed by Brandon David from Investing in Cannabis.
Mark Englestead, founder of Pot~O~Coffee, which offers infused cannabis & hemp CBD beverage blends spoke to David about the companies range of products, including coffee, tea and cocoa, with THC dosing of 10mg, 50mg and 100mg. The product is sold in Keurig-compatible cups as well as pods. Pot~O~Coffee also offers a line of products with CBD from industrial hemp, supplied by CV Sciences (OTC: CANV).
Englestead, spoke of there beverages not having a cannabis flavor or after taste, which was confirmed by David. The company’s extracts, which are tested by SC Labs, test out at 84-87% THC. He explains the technical process, which is CO2-based, leaving few terpenes behind. The oil, from LoudPack Extracts, is triple distilled and decarboxylate, with the companies own patent pending emulsifier added, creating, ultimately, a powder, which is mixed into the single servings.


Protecting the product through patents will likely prove challenging, but the company has invested heavily in its brand. Pot~O~Coffee will be introducing decaffeinated products shortly. Its current sales are 60% coffee, 30% tea and 10% cocoa. The company is moving into Colorado with a partner, Evolab, this month and expects to sign a partner licensee agreement for Washington and Oregon in May. Additionally, it expects to move into Nevada within the next 4-6 weeks with there licensee partner Vegas Valley Growers.



About Optimized Products, LLC.
Optimized Products Group LLC (OPG), is a fast growing innovative cannabis and CBD infused beverage company that offers a wide range of fine specialty coffees, teas, and cocoa. Creator of the Pot-O-Coffee brand, OPG licenses intellectual properties for the production of cannabis infused products targeting the expanding medical and recreational retail markets. As part of a comprehensive strategy to stimulate a rapid expansion into the growing market place for medical and recreational cannabis THC products, the company has license agreements for production in multiple states and has plans to add more in the 2nd and 3rd quarters of 2016. Optimized Products Group also expects to add additional products to its Pot-O-Coffee product line by the end of Q1 2016.

For more information please visit www.potocoffee.coffee

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